FREE CLICK & COLLECT SERVICE | SPEND OVER €10 FOR FREE DELIVERY

Marketing research kit for dummies

by Michael Hyman | 16 April 2010
PAPERBACK
Category: Reference
Synopsis
The tools you need to identify, obtain, record, and analyzedata Sure, access to data is faster and easier to obtain than everbefore, but how do you cut through the clutter of information tofind what's most useful and organize it to suit your purposes?Marketing Research Kit For Dummies supplies a brimming boxof tools that help you mine mountains of data, find the sources youneed, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or amarketer in a large organization, this powerful resource andcompanion CD provide you with hands-on tools you need to identify,obtain, record, and analyze secondary, data-electronic andprint-for developing or revising a marketing plan, launching a newproduct or service, or implementing long-term strategic planning.It also offers clear, in-depth instructions and customizable formsfor conducting your own primary research. Includes complete instructions for writing a research plan,conducting depth interviews, and focus groupsFully explains the process of sampling, analyzing data, andreporting resultsFeatures tips on developing questionnaires for face-to-face,Internet, and postal surveysHelps you keep an eye on your competition and analyze theirresults When money is tight and everything is on the line, you need tomake sure you've done your homework. You need MarketingResearch Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
€30.79
92 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
The tools you need to identify, obtain, record, and analyzedata Sure, access to data is faster and easier to obtain than everbefore, but how do you cut through the clutter of information tofind what's most useful and organize it to suit your purposes?Marketing Research Kit For Dummies supplies a brimming boxof tools that help you mine mountains of data, find the sources youneed, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or amarketer in a large organization, this powerful resource andcompanion CD provide you with hands-on tools you need to identify,obtain, record, and analyze secondary, data-electronic andprint-for developing or revising a marketing plan, launching a newproduct or service, or implementing long-term strategic planning.It also offers clear, in-depth instructions and customizable formsfor conducting your own primary research. Includes complete instructions for writing a research plan,conducting depth interviews, and focus groupsFully explains the process of sampling, analyzing data, andreporting resultsFeatures tips on developing questionnaires for face-to-face,Internet, and postal surveysHelps you keep an eye on your competition and analyze theirresults When money is tight and everything is on the line, you need tomake sure you've done your homework. You need MarketingResearch Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
€30.79
92 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780470520680
Format - PAPERBACK
Publisher -
Published - 16/04/2010
Categories - All, Books, Business Computers, Business, Reference
No. of Pages - 408
Weight - 626
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

Delivery And Returns

Please Note: Items in our extended range may take longer to deliver. Delivery in 5-7 Days

Place an order for over €10 to receive free delivery to anywhere in Ireland and the UK! See our Delivery Charges section below for a full breakdown of shipping costs for all destinations.

 

Delivery Charges

  Ireland & UK* Europe & USA Australia & Canada Rest of World
Under €10 €3.80 €10 €15 €25
Over €10
Free €10 €15 €25

*Free delivery on all orders over €10 - only applies to order total.

All orders will be delivered by An Post.