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Marketing for microbudget films
Paperback
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- Book Synopsis
- In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
- About The Author
- Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).
- Product Details
-
- ISBN
- 9781041019985
- Format
- Paperback
- Publisher
- Routledge, (23 June 2025)
- Number of Pages
- 296
- Weight
- 470 grams
- Language
- English
- Dimensions
- 234 mm
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