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Market entry strategies for emerging economies

by Alena Kretzberg | 14 December 2007
PAPERBACK
Category: Economics
Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.
€79.80
239 Reward Points
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
239 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€79.80
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
239 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.

Product Details

Market entry strategies for emerging economies

ISBN9783631565858

FormatPAPERBACK

Publisher (14 December. 2007)

No. of Pages332

Weight450

Language English (United States)

Dimensions 210 x 140