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Management of innovation and product development

by Marco Cantamessa | 02 September 2015
Synopsis
Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.
€151.20
453 Reward Points
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.
€151.20
453 Reward Points
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9781447167228
Format -
Publisher -
Published - 02/09/2015
Categories - All, Books, Education, Engineering And Construction Academic
No. of Pages - 0
Weight - 754
Edition - 1st edition 2016
Series - - Not Available
Page Size - 25
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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