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How to ask survey questions

by Arlene G. Fink | 14 January 2003
PAPERBACK
Synopsis
'''''I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!'''--Bonnie Rader, California State University, Long Beach''Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following: ''· Ask valid and reliable questions for the context''· Determine whether to use open or closed questions''· Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions''· Ask questions that get at attitude, behavior, and knowledge''· Develop factorial, conjoint and Internet survey questions''New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.
€57.39
172 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
'''''I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!'''--Bonnie Rader, California State University, Long Beach''Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following: ''· Ask valid and reliable questions for the context''· Determine whether to use open or closed questions''· Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions''· Ask questions that get at attitude, behavior, and knowledge''· Develop factorial, conjoint and Internet survey questions''New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.
€57.39
172 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780761925798
Format - PAPERBACK
Publisher -
Published - 14/01/2003
Categories - All, Books, Business Computers, Computers, Information Management
No. of Pages - 142
Weight - 226
Edition - 2nd Edition
Series - - Not Available
Page Size - 23
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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