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Harness the Power of the Purse: Winning Women Investors

by Andrea Turner Moffitt | 15 March 2015
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data-including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong-Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
€15.39
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What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data-including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong-Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
Quantity:
In stock online
Delivery in 5 - 7 working days
Eligible for free delivery
46 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€15.39
In stock online
Delivery in 5 - 7 working days
Eligible for free delivery
Quantity:
46 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data-including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong-Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.

Product Details

Harness the Power of the Purse: Winning Women Investors

ISBN9781940207964

Format

PublisherRARE BIRD BOOKS (15 March. 2015)

No. of Pages218

Weight269

Language English (United States)

Dimensions 216 x 140 x 22