Eason O’Connell St. Dublin
Wednesday, November 14th at 7:30PM
Tickets are free but booking is essential!
Join Matt Cooper in conversation with Sinéad O’Carroll, News Editor, thejournal.ie about his new book Michael O'Leary. Michael O'Leary provides a fascinating insight into Ryanair's recent fortunes. It examines the company's strategic decision to become nicer to customers, its belated embrace of new technology, its bullish expansion plans (even in the face of Brexit), the seat cancellation debacle and management's forced agreement to talk to pilots' unions.
Michael O'Leary also lifts the veil on the company's wildly successful and wildly controversial CEO. It examines O'Leary's personality, beliefs and obsessions and how these have moulded the business he runs. Based on extensive research and interviews - including with present and former Ryanair executives and other close associates - it is a fascinating insight into the business behind the man, and the man behind the business.
With nearly thirty years' experience - as an award-winning reporter, newspaper editor, broadcaster and columnist - Matt Cooper is one of the outstanding Irish journalists of his generation. He is the author of three critically acclaimed and bestselling books - Who Really Runs Ireland?, How Ireland Really Went Bust and The Maximalist, the definitive biography of Ireland's first global business star, Tony O'Reilly. He lives in Dublin with his family.
September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.