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Design for the corporate world 1950-1975

by Wim de Wit | 07 April 2017
Category: Painting & Drawing
Synopsis
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs.Full colour throughout, this volume is richly illustrated with fascinating archival photography, concept sketches and beautiful illustrations of the logos, products and buildings designed for the companies.
€49.00
147 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs.Full colour throughout, this volume is richly illustrated with fascinating archival photography, concept sketches and beautiful illustrations of the logos, products and buildings designed for the companies.
Quantity
Quantity
€49.00
147 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781848221949
Format -
Publisher -
Published - 07/04/2017
Categories - All, Books, Art and Photography, Art, Painting & Drawing
No. of Pages - 160
Weight - 1254
Edition -
Series - - Not Available
Page Size - 30
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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