BLACK FRIDAY STARTS NOW! 30% Off Everything*! USE PROMO CODE: BLACK 

Creative strategy generation

by Bob Caporale | 16 August 2015
Category: Reference
Synopsis
Successful strategies must have one key element to produce spectacular results for your business- originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress-which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way. The author's diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and it demystifies the complexities of developing a strategic plan by revealing how to: Develop the four proficiencies of Analysis, Recollection, Intuition, and Artistry (ARIA) that are needed to creatively generate business strategies Clear your mind for new ideas by condensing and organizing your existing business knowledge, data, and beliefs Find your strategic inspiration and turn it into the vision, goals, and objectives that will ultimately drive your plan Deeply understand your target customers and formulate strategies that uniquely address their needs and wants Use storytelling to synthesize key messages, generate interest, create excitement, and establish emotional connections to get buy-in for your strategic plan Build a team that is fully invested, trained, and ready to play their respective parts as soon as your plan gets the green light Execute your strategy by fully supporting your team as a problem solver, ongoing influencer, and unflinching promoter Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company's next strategic masterpiece!
€44.79
134 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Successful strategies must have one key element to produce spectacular results for your business- originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress-which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way. The author's diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and it demystifies the complexities of developing a strategic plan by revealing how to: Develop the four proficiencies of Analysis, Recollection, Intuition, and Artistry (ARIA) that are needed to creatively generate business strategies Clear your mind for new ideas by condensing and organizing your existing business knowledge, data, and beliefs Find your strategic inspiration and turn it into the vision, goals, and objectives that will ultimately drive your plan Deeply understand your target customers and formulate strategies that uniquely address their needs and wants Use storytelling to synthesize key messages, generate interest, create excitement, and establish emotional connections to get buy-in for your strategic plan Build a team that is fully invested, trained, and ready to play their respective parts as soon as your plan gets the green light Execute your strategy by fully supporting your team as a problem solver, ongoing influencer, and unflinching promoter Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company's next strategic masterpiece!
€44.79
134 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780071850117
Format -
Publisher -
Published - 16/08/2015
Categories - All, Books, Business Computers, Business, Reference
No. of Pages - 0
Weight - 476.3
Edition - First edition
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

Delivery And Returns

Please Note: Items in our extended range may take longer to deliver. Delivery in 5-7 Days

Place an order for over €10 to receive free delivery to anywhere in Ireland and the UK! See our Delivery Charges section below for a full breakdown of shipping costs for all destinations.

 

Delivery Charges

  Ireland & UK* Europe & USA Australia & Canada Rest of World
Under €10 €3.80 €10 €15 €25
Over €10
Free €10 €15 €25

*Free delivery on all orders over €10 - only applies to order total.

All orders will be delivered by An Post.