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Creative library marketing and publicity

by Robert J Lackie | 18 September 2015
Synopsis
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: ·Using constituents' voices in outreach efforts ·Building a social media presence ·Crafting step-by-step marketing plans ·Planning and implementing branding campaigns ·Creating buzz with promotional videos ·Using e-mail marketing in outreach ·Marketing a new library space ·Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
€44.73
134 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: ·Using constituents' voices in outreach efforts ·Building a social media presence ·Crafting step-by-step marketing plans ·Planning and implementing branding campaigns ·Creating buzz with promotional videos ·Using e-mail marketing in outreach ·Marketing a new library space ·Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Quantity
Quantity
€44.73
134 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781442254213
Format -
Publisher -
Published - 18/09/2015
Categories - All, Books, Business Computers, Computers, Information Management
No. of Pages - 0
Weight - 308
Edition -
Series - - Not Available
Page Size - 0
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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