Consumer behavior & culture

by Marieke K. de Mooij | 05 July 2019
Category: Sales & Marketing
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures  
€69.99
209 Reward Points
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
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Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures  
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
Eligible for free delivery
209 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€69.99
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
Eligible for free delivery
209 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures  

Product Details

Consumer behavior & culture

ISBN9781544318165

Format

Publisher (05 July. 2019)

No. of Pages472

Weight900

Language English (United States)

Dimensions 232 x 186 x 26