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Connected by design

by Barry Wacksman | 01 July 2014
Category: Reference
Synopsis
In a world of fierce global competition and rapid technologicalchange, traditional strategies for gaining market share andachieving efficiencies no longer yield the returns they once did.How can companies drive consumer preference and secure sustainablegrowth in this digital, social, and mobile age? The answer is through functional integration. Some of theworld's most highly valued companies-including Amazon, Appleand Google-have harnessed this new business model to buildhighly interactive ecosystems of interrelated products and digitalservices, gaining new levels of customer engagement. Functionalintegration offers forward-looking brands a unique competitive edgeby using transformative digital technologies to deliver high-valuecustomer experiences, generate repeat business, and unlocklucrative new business-to-business revenue streams. Connected By Design is the first book to show businessleaders and marketers exactly how to use functional integration toachieve transformative growth within any type of company. Based onR/GA's pioneering work with firms at the forefront of functionalintegration, Barry Wacksman and Chris Stutzman identify sevenprinciples companies must follow in order to create and deliver newvalue for customers and capture new revenues. Connected ByDesign explains how functional integration drove thetransformation of market-leading companies as diverse as Nike,General Motors, McCormick & Co., and Activision to establishauthentic brand relationships with their customers, enter newcategories, and develop new sources of income. With Connected byDesign, any company can leverage technological disruption toredefine its mission and foster greater brand loyalty andengagement.
€32.19
96 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
In a world of fierce global competition and rapid technologicalchange, traditional strategies for gaining market share andachieving efficiencies no longer yield the returns they once did.How can companies drive consumer preference and secure sustainablegrowth in this digital, social, and mobile age? The answer is through functional integration. Some of theworld's most highly valued companies-including Amazon, Appleand Google-have harnessed this new business model to buildhighly interactive ecosystems of interrelated products and digitalservices, gaining new levels of customer engagement. Functionalintegration offers forward-looking brands a unique competitive edgeby using transformative digital technologies to deliver high-valuecustomer experiences, generate repeat business, and unlocklucrative new business-to-business revenue streams. Connected By Design is the first book to show businessleaders and marketers exactly how to use functional integration toachieve transformative growth within any type of company. Based onR/GA's pioneering work with firms at the forefront of functionalintegration, Barry Wacksman and Chris Stutzman identify sevenprinciples companies must follow in order to create and deliver newvalue for customers and capture new revenues. Connected ByDesign explains how functional integration drove thetransformation of market-leading companies as diverse as Nike,General Motors, McCormick & Co., and Activision to establishauthentic brand relationships with their customers, enter newcategories, and develop new sources of income. With Connected byDesign, any company can leverage technological disruption toredefine its mission and foster greater brand loyalty andengagement.
Quantity
Quantity
€32.19
96 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781118858202
Format -
Publisher -
Published - 01/07/2014
Categories - All, Books, Business Computers, Business, Reference
No. of Pages - 256
Weight - 446
Edition - First edition
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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