Communication: the power of location

by Luciano Nanni | 05 April 2000
Hardback
May I have a coffee? How different the meaning of this statement is when it is uttered on a stage rather than in a cafe. What matters in one place does not matter at all in another. In the cafe, all that matters is the communicative-referential level of the message (attention focused solely on the concept of coffee), but on the stage everything else counts: the tone of the voice, symbolic, anthropological, and ritualistic values, etc. The first message is monosemic and the second polysemic, or open to an indefinite number of interpretations. What accounts for this difference? Is it the intention of the speaker or of the receiver? The statement's structure? Or is it the location in which it is uttered? The author privileges the role played by the contexts in which the message is emitted and, against current opinion in semiotics, hermeneutics, and aesthetics, illustrates their determining power.
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May I have a coffee? How different the meaning of this statement is when it is uttered on a stage rather than in a cafe. What matters in one place does not matter at all in another. In the cafe, all that matters is the communicative-referential level of the message (attention focused solely on the concept of coffee), but on the stage everything else counts: the tone of the voice, symbolic, anthropological, and ritualistic values, etc. The first message is monosemic and the second polysemic, or open to an indefinite number of interpretations. What accounts for this difference? Is it the intention of the speaker or of the receiver? The statement's structure? Or is it the location in which it is uttered? The author privileges the role played by the contexts in which the message is emitted and, against current opinion in semiotics, hermeneutics, and aesthetics, illustrates their determining power.
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
142 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€47.60
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
142 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

May I have a coffee? How different the meaning of this statement is when it is uttered on a stage rather than in a cafe. What matters in one place does not matter at all in another. In the cafe, all that matters is the communicative-referential level of the message (attention focused solely on the concept of coffee), but on the stage everything else counts: the tone of the voice, symbolic, anthropological, and ritualistic values, etc. The first message is monosemic and the second polysemic, or open to an indefinite number of interpretations. What accounts for this difference? Is it the intention of the speaker or of the receiver? The statement's structure? Or is it the location in which it is uttered? The author privileges the role played by the contexts in which the message is emitted and, against current opinion in semiotics, hermeneutics, and aesthetics, illustrates their determining power.

Product Details

Communication: the power of location

ISBN9780820445441

FormatHardback

Publisher (05 April. 2000)

No. of Pages197

Weight400

Language English (United States)

Dimensions 230 x 160