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China's mobile economy

by Winston Ma | 02 December 2016
Organised into three major areas of the digital economy within China, this book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile internet use has increased in popularity, and the cultural emphasis on the mobile internet as a source of lifestyle and entertainment based content. Targeted at the global business community, it guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy and its debut onto the global stage.
€29.39
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Organised into three major areas of the digital economy within China, this book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile internet use has increased in popularity, and the cultural emphasis on the mobile internet as a source of lifestyle and entertainment based content. Targeted at the global business community, it guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy and its debut onto the global stage.
Quantity:
In stock online
Delivery 5-7 Days
Eligible for free delivery
88 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€29.39
In stock online
Delivery 5-7 Days
Eligible for free delivery
Quantity:
88 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

Organised into three major areas of the digital economy within China, this book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile internet use has increased in popularity, and the cultural emphasis on the mobile internet as a source of lifestyle and entertainment based content. Targeted at the global business community, it guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy and its debut onto the global stage.

Product Details

China's mobile economy

ISBN9781119127239

Format

Publisher (02 December. 2016)

No. of Pages368

Weight538

Language English (United States)

Dimensions 228 x 153 x 20.42