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Advertising

by Jen Green | 28 July 2016
Category: Sociology Academic
Synopsis
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.
€13.99
41 Reward Points
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.
€13.99
41 Reward Points
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780750297455
Format -
Publisher -
Published - 28/07/2016
Categories - All, Books, Education, Business Academic, All, Books, Education, Sociology Academic
No. of Pages - 48
Weight - 154
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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