Easons.com Privacy & Data Use

Eason is firmly committed to safeguarding the privacy of our website visitors and service users and complying with our data protection obligations under GDPR. Eason is registered with the Data Protection Commissioner as a Data Controller. In order to provide you with a smooth, efficient and personalised experience, we collect some information relating to your usage of our site. This allows us to provide services and features that most likely meet your needs, and to customise our service to make your experience easier and quicker. This privacy policy provides transparent information about the ways in which Eason collects, uses, stores, shares or keeps personal information provided to our company by our customers or users who interact with our services.  Eason comply with our obligations under the Data Protection Act 1988 and Data Protection (Amendment) Act 2003, and the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications, EC Directive, Amendment Regulations 2011. By submitting your information and using our website or services, you consent to the collection, storage and processing of your information by us in the manner set out in this privacy policy.

Data Controller

For the purposes of the EU2016/679 General Data Protection Regulation (GDPR), the company that is ultimately responsible for the control of your data while using our services is Eason Ltd, Unit 1, Elm Road, Dublin Airport Logistics Park, St. Margaret’s, Co. Dublin, Ireland. Company Registration: 566570. Should you have any questions on how we protect your privacy, please feel free to drop us a line at: support@easons.com.

Information Collected

The data that is collected by Eason LTD includes transactional and payment data during a purchase, personal data when registering as an easons.com member, loyalty member or to our Eason newsletter and also when entering Eason competitions or contacting us through customer service channels and social media.

Personal Data

Personal Data is collected from you if you voluntarily submit it to Eason. The provision of all personal information is voluntary, but some may be necessary in order to fully use our services, for example purchasing information that is required to complete a transaction. The types of personal data we collect are:

• Name
• Address
• Email Address
• Date of Birth
• Telephone number
• Gender (optional)
• Category Preferences (optional)
• IP address

Non Personal Data

Non Personal Data is collected from you when you engage with our site. This is information about your visits and how you navigate through our website. Including, (but not limited to), your page views, the length of your visit, browser type, operating system, IP address and location. Although classified as personal data, we will not use your IP address to identify you personally. This information is used to help Eason improve our website and to help ensure it is optimized best for your browser.

Financial and Sensitive Data

Financial data: Eason is a PCI compliant company and do not collect or store any sensitive payment information. To complete your financial transaction on our website, you will engage directly with our payment handlers, SagePay, Realex or PayPal. Your card payment data is securely handled by SagePay Limited for Easons.com and Realex for EasonSchoolbooks.com.

Sensitive personal data: Eason do not collect or store data of a highly sensitive nature. For example, we will not store your marital status, personal group membership, political views, sexual orientation, religion, disability, or race.

Data relating to minors: Eason's website or services are not intended for children and we do not intentionally or knowingly solicit or collect personal information from individuals under the age of 18. Eason's websites and or services are not permitted to be used by individuals under the age of 18.

How Your Data Is Used

Personal Data

We will process any Personal Data you provide to us for the following purposes:

• To conduct our business with you and activate your ability to use our services
• To provide you with the goods you have ordered
• To conduct financial transactions for goods you purchase from us
• To prevent fraudulent activity
• Customer care
• To personalise our site for you
• To send you business or transactional communications unrelated to marketing
• To send you the Eason marketing communications only where you have subscribed to receive these
• To offer you a more personalised online experience
• To contact you, (if required), in connection with your order or to respond to any communications you might send to us via our regular communications channels or via social media
• To enable you to share content from our site to your social media accounts

Non Personal Data

We use non personal data gathered from visitors to Eason in an aggregate form and for statistical purposes to gain a better understanding of where our visitors come from, how they interact with our site, and to help us better design and organise our web site for ease of customer interaction.

Marketing

Our marketing activities, through Eason newsletters, social, loyalty communications, contain genuine, valid money saving offers and promotions that may be active on Eason for a defined period of time. Spam, or content of a poor quality is never distributed to our subscribers. By notifying you of these offers, we always aim to do so in a non-intrusive, high quality manner.

Consent

To subscribe to the direct marketing from Eason, you must explicitly consent to do by either populating our sign up form on our website, or by updating your subscription preferences in either your Eason Account Summary or while completing a purchase at the Eason checkout. You will never receive our marketing communications unless you have explicitly provided your consent to Eason. When you provide your explicit consent to subscribe to our marketing, we will use your details to send you updates on Eason's offers, products and services which we identify as being relevant to you.

Unsubscribe

To unsubscribe from the Eason email database, simply click on the unsubscribe link located at the bottom of every marketing email or update you preferences in your Eason account. Alternatively, you can email support@Easons.com indicating 'Unsubscribe' in the subject line with your request to unsubscribe and we will action this for you within 1 business day. We respect your right to not receive our marketing even after consent and subscription, and we have made unsubscribing as easy as possible for you. Should you ever have any questions, please do not hesitate to drop us a line at support@easons.com

Cookie Policy

Cookies are small pieces of data that may be stored on your computer or mobile device. It allows our website to 'remember' your actions or your preferences in order to enhance your browsing experience. For example, this will help us remember what you've saved in your basket. Some services may use cookies to deliver content specific to your interests and to save your personal preferences so you do not have to re-enter them each time you connect to our web site. You are always free to decline cookies, if your browser permits. You are also able to ask your browser to display a notification to you when a cookie is being sent and you can specifically choose to accept or decline to use this cookie. You can also delete all or individual cookie files from your computer at your discretion. This can generally be found in your browsers 'Settings' section.

The types of cookies used on Eason are broken into 3 categories, which are a mix of cookies created under the domain name of a service provider, e.g. YouTube, (aka 3rd party cookies) or under the Eason domain name, e.g. Facebook, (aka 1st party cookies):

Functional - these cookies support the use of the website and services and enable certain features to enhance your experience. For example, we use functional cookies to remember the products stored in your basket, and what and what shipping country you have selected. Disabling some of these cookies will deactivate some of the functionality on our site.

Performance - these cookies provide information to Eason to enable us to improve our website and identify problems that you faced while visiting us. For example, these cookies may provide us with information about how you came to our website and how you navigated around our site during your visit. We also use these cookies to provide us with certain statistical and analytics information, such as how many visitors came to our website or how effective our advertising is in aggregate form.

Targeting - these cookies provide Eason with information on how to improve our products and services and serve you with advertisements that we believe will be relevant for you. We use targeting cookies across our websites and services for various marketing initiatives.

We don't store any personally identifiable information such as your name or email address in cookies. Cookies are used on Eason in order to enhance your experience using our site, for example, they allow us to keep our website accurate, relevant to you, secure and up-to-date and help us identify errors and issues with our website layout and product offering.

Eason work with a highly reputable and tightly controlled small set of service suppliers who may set cookies during your visit to our website (remarketing / retargeting). Remarketing is when an advertisement is shown to you for related products and services based on what you may be interested in viewing. This is very common and is used on most eCommerce websites. You can always opt out of these by disabling cookies in your browser settings or you can contact the National Advertising Initiative to opt out of interest-based marketing on a wider scale.

Cookies enable Eason to analyse user behaviour on our website for the purposes of improving our offering, fix issues, and improve user experience. Working with specialist service providers, Eason review information relating to visitor sessions and use this information to make decisions which improve the website experience. Sensitive personal data is not collected during this process, however data such as browser types, time on page, products selected and navigational flow for example is collected and analysed in aggregate form.

Other technologies: Other technologies such as pixels may also be used on our website or mobile apps. These technologies are used to improve our product offering and help us ensure that we are presenting you with relevant content.

Disclosure Of Information

Personal Data

We may disclose the data that you submit to Eason:

For the purpose of completing an agreed transaction with you or to carry out the course of our business (e.g. to employees of Eason or nominated service providers e.g. delivery service providers or software service providers)

To legal enforcement authorities or legal representatives if we are required to do so by law or during the course of any legal proceedings

To acquirers or any prospective acquirers of our business or of an asset of our business*

*We reserve the right to transfer information (including your Personal Data) to a third party in the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company provided that the third party agrees to adhere to the terms of our Privacy Statement and provided that the third party only uses your Personal Data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt-out.

Non Personal Data

We may provide non personal data to third parties, where such information is combined with similar information of other users of our web site. For example, we might inform third parties regarding the number of unique users who visit our web site, the demographic breakdown of our community users of our web site, or the activities that visitors to our web site engage in while on our web site. The third parties to whom we may provide this information may include potential or actual advertisers, providers of advertising services (including web site tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Retention Of Your Data

Eason will retain your personal data for the minimum amount of time required in order to successfully carry out the specified purposes for collecting that data. Personal data will only be held for longer than necessary if we are required to retain this data by law or to facilitate any ongoing or prospective legal proceedings, or to assist in the prevention of fraud.

Security

Eason understand that you're concerned about the security and privacy of your online transactions, and we take online security very seriously. Our site, Eason is fully compliant with the requirements set out in the Payment Card Industry Data Security Standards version 2.0 (PCI DSS 2.0). We do not hold sensitive payment data when users interact with our site.

Secure Sockets Layer, or 'SSL', is the security technology used by Eason for encrypting a link between a web server and a browser. All data passed between our web server and your browser remains completely private and secure. For example, using SSL, your computer and ours agree to transpose whatever we are sending into an unintelligible hash of characters.

Through using SSL, we can ensure that your valuable personal data is fully encrypted when you interact with our site. Without this information on your computer or ours, no one can understand our encrypted communication. For your online safety, please expect anyone who communicates confidential information with you on the Internet to use encryption, the way we do. Whenever you communicate with us on secure sections of Eason you'll notice that http:// is replaced by https:// , and look out for the padlock symbol.

To generate an encrypted SSL transmission, a web server requires an SSL Certificate. Checking a website's certificate is good practice that helps you avoid spoof websites, sometimes called 'phishing' sites. To check the certificate, click on the padlock. Your browser will show you the name of the owner of the certificate. This name should match the name of the website operator.

Our SSL certificates are issued by a leading certificate authority, Symantec. Symantec^TM is the world’s leading provider of SSL certificates. Symantec helped lead the development of Extended Validation (EV) and has issued more EV SSL certificates than any other Certificate Authority.

We are committed to protecting the privacy and security of the information that you provide to Eason. We have put in place multiple technical and physical security measures in place to prevent any loss of security to your information. The collection, transmission and storage of information can never be guaranteed to be completely secure, however, we have taken steps to ensure that appropriate safeguards are in place to protect your information.

Updating, Verifying And Deleting Your Data

Eason encourage all of our account holders to proactively keep their personal data and records up to date and current. If you have a Eason account, you can update your details at any time by logging into your Eason Account and amending your details. In accordance with our obligations under the the Data Protection Act 1988 and Data Protection (Amendment) Act 2003, and the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications, EC Directive, Amendment Regulations 2011, we will update or delete your Personal Data accordingly at your request. Please contact us at support@easons.comto have your Personal Data updated, amended or removed entirely from our systems, or alternatively update your details in your Eason account.

Your Rights

To be informed

Through our Privacy Policy, Eason want to be as informative and as transparent as possible to ensure that you are aware of how seriously we treat your privacy and security while dealing with our business. If you have any questions on how we collect, retain and process your data, we would be happy to assist - please reach out to us at support@easons.com.

To access your personal information

You may request that we provide you with a record of the personal data that we retain about you. To make a data access request, please email support@easons.com. In the interest of Data Protection, Eason will require you to validate your access request and provide evidence of your identity. Additionally, you can review your personal data at any time in your Eason Account. We aim to fulfil verified and active Data Access Requests within 30 days where they are not excessive, repetitive, invalid or unfounded. Eason will never hold unnecessary data for longer than required for fulfilling the specified purpose of which it was collected. We may not always be able to fully present what you have requested, for example if it would impact the duty of data protection or confidentiality we owe to other individuals, or if we are otherwise legally entitled to deal with the request in a different manner.

To correct / erase personal information

You can request that Eason correct any information about you which is incorrect. Eason enable customers to update their information independently in their Eason Account. You can request that your information is erased. We always endeavour to fulfil your request fully, however we may not always be able to fully comply with your request. For example, where we need to keep using your information to comply with our legal obligations, or where we need to use your information to establish, exercise or defend legal claims.

To restrict how we use personal information

You may request that Eason restrict the use of your personal data in certain circumstances, for example:

• where you think the information is inaccurate and it needs to be amended, updated or verified
• where you wish to unsubscribe to our marketing but do not wish to have your data erased
• To request us to transfer your information to another organisation

You can request that we provide your personal data for transfer to the Data Protection Officer in another organisation in a structured, commonly used, machine readable format.

Amendments To Our Privacy Statement

Any changes to this Web Site Privacy Policy will be posted on this web site so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Web Site Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your information in the new manner.

Company Registration and Contact Information:

Eason Ltd. is a private limited Company, registered in Ireland (Registration: 566570)
Registered Address: Eason Ltd, Unit 1, Elm Road, Dublin Airport Logistics Park, St. Margaret’s, Co. Dublin, Ireland. 
Phone: 01-8448815 
Email: support@easons.com