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The winner effect

Format:  Paperback

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HARDBACK, JUN 07, 2012€22.50
PAPERBACK, JUN 07, 2012€18.60

What makes a winner? Why do some succeed both in life and in business, and others fail? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

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Read our reviews for The winner effect below. Our reviews gathered via Feefo are validated customer reviews. You can also read reviews from Eason Staff members and our book club.

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  • What the critics say

    Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing
    Oliver James, author of Affluenza

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